All Work
Sneakers & Streetwear · E-Commerce · 2026

GBNY

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A Shopify storefront for a New York sneaker, streetwear and luxury retailer.

Business problem

A large, fast-moving catalog of limited drops and luxury pieces that collectors need to find quickly — across brands, categories, sizes and currencies — on any device.

What EIGNUM changed

GBNY is a New York retailer of sneakers, streetwear and luxury accessories, selling online and in-store. Its Shopify storefront brings a deep catalog — from Nike, Air Jordan and New Balance to luxury labels — together with brand and category collections, search, customer accounts, a loyalty club with early access to drops, multi-currency shopping and same-day delivery across New York and the Tri-State area.

Commerce / growth used
Shopify DevelopmentCatalog & CollectionsLoyalty & RetentionE-Commerce
Outcome

A storefront organised around how collectors shop: by brand and category, with loyalty perks, early access to drops and same-day local delivery.